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By R. Jean Savard, Rejean Savard

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Extra info for Adapting Marketing to Libraries in a Changing and World-Wide Environment / Le Marketing Des Bibliotheques A L'Heure Du Changement Et de La Mondialisat

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Advancing Library marketing», Journal of Library Administration, 1, 3 (1980), p. 18. 43, 2 (1994), p. 46. 5 James, Sylvia, Introduction to policies on marketing library and information services. 9. 6 Saracevic, Tefko, A course in information consolidation : a handbook for education and training in analysis, synthesis and repackaging of information. Paris, Unesco 1985 Keane, Maureen, Australian Library Journal, 39, 2 (1990), p. 116-126. 8 Smith, G. et Saker,J. «Developing marketing strategy in the Not-for-profit sector», Library management vol.

24 Kotler et Andreasen, op. cit. p. 85-91. 25 Bhuian, op. cit. p. 32-33. 26 Par exemple : Kinnel,M. et MacDougall, J, Meeting the Marketing Challenge. Strategies for Public Libraries and Public Services. , Felicetti, LA. 3-10. ) avait par exemple constaté que 57% de leur répondants avaient effectué une telle étude. 28 Martin, Dan, Marketing Strategies and Proprietary Education in the State of Indiana. D. dissertation, Southern Illinois University, 1987, p. 163. 29 Rosenstein, D M An empirical Comparison of the Role ofMarketing in Private and Public sector Nonprofit Service Organizations : An Example From the Heritage Tourism Industry.

Quality and communication are essential if we shall be able to sell the library product. We have to know our users, their needs, and we must be willing to listen to their opinions. Borge Sorensen, Director of Culture in Copenhagen and member of IFLA Executive Board mentioned in an article some years ago (1987), the following factors as being vital for marketing the library service: • Speed • Current interest/news value • Re-organizing ( «clearance») • Lay-out • Service-attitude I want to look more closely at the last of the factors mentioned - the library staff and their attitude towards the users.

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