Download Amaze Your Customers!: Creative Tips on Winning & Keeping by Daniel Zanetti PDF

By Daniel Zanetti

Daniel Zanetti, an stated professional with reference to profitable and maintaining clients, explores the ways that and repair companies can achieve and win over new consumers in a variety of industries together with: inns; salons; garages; supermarkets; well-being and rest facilities; insurance firms; style outlets; airways; name facilities and plenty of extra.

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In this day and age, in which every year two new mobile phone generations appear on the market and where every businessperson carries a mobile, this hotel is proud of itself for offering its guests direct outward dialling. Welcome to the 21st century, is all I can say. ’ says the receptionist. ’ I ask, somewhat irritated. ‘It’s not the first time I’ve stayed here, and I gave you all my details when I booked. ’ ‘I’m sorry, but we have our instructions,’ replies my late-night adversary. And while I write ‘secret agent’ in the box marked ‘Profession’ and ‘Highway to Hell’ in the box for ‘Street’, I swear this will be the last time I hold one of my seminars in this hotel.

What exceptional service! I could hardly believe my eyes when I walked onto the terrace of a restaurant in the mountains and found a set of binoculars on every table. The manager approached our table and said: ‘Please do feel free to enjoy our breathtaking view. ’ A restaurant in Honolulu catering mainly to businesspeople has special white paper tablecloths on which guests can take notes over their lunch and then take them back to the office. This would be a great idea for family restaurants, too.

And not: ‘Good afternoon! ’ Whenever I take a taxi, the first thing I see is a bored, demotivated expression. As a customer, you get the impression you are disturbing the taxi driver, who would much rather go on reading his newspaper. And when the driver finally deigns to look at me, I am expected to state my destination. ’ in reply, I usually hear... absolutely nothing! I’m never sure whether the driver has really understood me or whether he is stepping on the gas in an automatic reflex. Perhaps, I think to myself, it’s the end of his shift and he’s driving home, not even realizing that he’s got a fare.

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