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By Bryan S. R. Green and Edward A. Johns (Auth.)

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The categories must be related systematically to research problems or to hypotheses. The whole content must be classified in order to avoid a biased selection of evidence. 4. The results must be expressed quantitatively either through stating numerical frequencies for each category or by using quantitative terms such as "more", "always", "often". Berelson discusses seventeen different topics to which the method has been applied; these range from analyses of trends and changes in the content of mass media communications to studies of the givers and receivers of communication.

Selznick, op. , p. 663. SOME SOCIOLOGICAL DEFINITIONS 43 The aim is to go beyond description and analysis so that the investigator can judge one culture or part of a culture as better than another. The criterion of judgement is that some symbols do more than others to make life meaningful for the people who share them as cultural elements. A critique of a culture would be based upon an examination of the richness and comprehensiveness of symbolic experience in everyday life. The measurement of these imprecise qualities is not discussed by Jaeger and Selznick, but some indicators are suggested which might help in this task.

663. SOME SOCIOLOGICAL DEFINITIONS 43 The aim is to go beyond description and analysis so that the investigator can judge one culture or part of a culture as better than another. The criterion of judgement is that some symbols do more than others to make life meaningful for the people who share them as cultural elements. A critique of a culture would be based upon an examination of the richness and comprehensiveness of symbolic experience in everyday life. The measurement of these imprecise qualities is not discussed by Jaeger and Selznick, but some indicators are suggested which might help in this task.

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